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ABO vs CBO for lead generation: which should you use?

ABO vs CBO for lead generation: which should you use?

ABO vs CBO for lead generation: which should you use?Revel Loughlin
Published on: 11/10/2026

Use whichever is working for you. If neither is, use ABO. Here's how I set up testing, judge ads and scale winners without restructuring.

abo vs cbocampaign budgetfacebook adslead generation
What's a good cost per lead for Facebook ads?

What's a good cost per lead for Facebook ads?

What's a good cost per lead for Facebook ads?Revel Loughlin
Published on: 11/10/2026

A good cost per lead is the one your margins can carry. Here's how to work out your own maximum and why to judge ads on cost per customer.

cost per leadfacebook adslead generation

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